Paintmodz Proform have a very thorough understanding of their customer. They made high quality painted components for the customisation of fast Fords. Focus RS, Fiesta ST – the kind of cars their owners are in love with. The high quality finish of Paintmodz products makes them a very popular addition to a car that is more than just a way to get from A to B.
Paintmodz had setup their online store and saw enough success to tell them it was working, but not enough to really take-off. With everything else to do in the business the team lacked the time and understanding to turn the website into a money-making machine.
We helped Paintmodz to understand what was holding them back right and offered solutions for fixing it. The results they saw were remarkable. It was inevitable that such a popular product (with a keen understanding of its audience) would see a huge uplift in success with the right setup and marketing. Our work included:
- Creating new features for customers to understand if a product could fit their car
- Reorganising the structure of the site to make it easier to navigate and buy from
- Creating new advertising campaigns with Google & Facebook to accelerate the growth of the business and maximise the value of every visitor to the site
- 109% increase in number of orders, 83% increase in revenue during our first 6 months working together