Paintmodz Proform have a very thorough understanding of their customer. They made high quality painted components for the customisation of fast Fords. Focus RS, Fiesta ST – the kind of cars their owners are in love with. The high quality finish of Paintmodz products makes them a very popular addition to a car that is more than just a way to get from A to B.
Paintmodz had setup their online store and saw enough success to tell them it was working, but not enough to really take-off. With everything else to do in the business the team lacked the time and understanding to turn the website into a money-making machine.
We helped Paintmodz to understand what was holding them back right and offered solutions for fixing it. The results they saw were remarkable. It was inevitable that such a popular product (with a keen understanding of its audience) would see a huge uplift in success with the right setup and marketing. Our work included:
- Creating new features for customers to understand if a product could fit their car
- Reorganising the structure of the site to make it easier to navigate and buy from
- Creating new advertising campaigns with Google & Facebook to accelerate the growth of the business and maximise the value of every visitor to the site
- 109% increase in number of orders, 83% increase in revenue during our first 6 months working together
In their own words…
A matter of months on and we have transformed how consumers accessed the site and shopped, making products easier to find and manage and generally improve the overall browsing experience. Following on from this we have now moved on to implement new applications, review systems and started marketing. Chris Scott (www.paintmodz.co.uk)