4th Arq

Rosie Connolly-Quinn and Paul Quinn spent months developing a unique new brand of leisurewear, 4th Arq. They needed a Shopify partner to help them build a website that was as unique as their brand.

Problem

When launching an all new brand into the world there are so many things to get right. Visual identity, tone of voice, user experience – everything forms part of that first impression. Rosie & Paul provided lots of great inspiration in how they wanted the experience of using their website to be. The task was to interpret that and create a website that was easy to use (especially on mobile devices) and great to look at.

Solution

Working with the designer who created the brand visual identity we worked through a process of wireframes, designs and build to create a website that worked for 4th Arq and their customers. Starting from key principles, we understood that we wanted to let the images do the talking. Strong editorial and product photography would be the foundation of this website, so the nuts and bolts of the website should get out of the way.

• Wireframed and designed an all new website from a visual identity document and discovery process
• Design the website to work perfectly on mobile devices first
• Built that website with simple user interactions

In their own words…

Craig at Archer Cooper was absolutely amazing, very patient and delivered to deadline just like he said he would. Rosie Connolly (www.4tharq.com)